Blue Hawaiian Helicopters

Blue Hawaiian Helicopters has been one of my most rewarding long-term creative partnerships. Following the company’s 2021 brand refresh, I became the lead designer responsible for expanding and evolving the new visual identity across nearly every aspect of the customer experience.

Working closely with the Blue Hawaiian team, I’ve created advertising campaigns, environmental graphics, signage, trade show displays, merchandise, anniversary branding, illustrations, multilingual marketing materials, and visitor publications. Many projects also involved coordinating photography, production, fabrication, and installation to ensure the brand remained consistent across print, digital, and physical environments.

This portfolio features a selection of the work completed for Blue Hawaiian Helicopters. Together, these projects demonstrate how a cohesive brand can extend far beyond a logo—creating a unified experience from the moment a visitor discovers the company to the memories they take home after their flight. They also illustrate how thoughtful design can reinforce one of Hawaiʻi’s most recognized tourism brands across every customer touchpoint.

Project Scope

• Client: Blue Hawaiian Helicopters
• Relationship: Ongoing creative partnership since 2021
• Scope: Brand implementation, advertising, environmental graphics, signage, merchandise, illustration, trade show displays, and visitor marketing
• Industries: Tourism, Aviation, Hospitality
• Companion Project: Blue Hawaiian Activities (separate portfolio entry)