My Name is Geoff, and This is My Story. . .
As a child, I was taught the love of art from my father Gerald Moore. I drew. A lot. I loved the stories and humor told in comic strips, and I began to draw my own comics. My passion for storytelling through art was nurtured and capped off with a B.F.A. in Visual Communication.
The story of my career started with the publishing company CommunityLink, created by my mentor Craig Williams. Working with communities across the United States we created quality–of–life magazines and I was able to expand my set of tools beyond being a graphic designer. In essence, I became a more well-rounded visual storyteller. Proficiencies in photography and writing followed and I gained a greater understanding about how to be a successful entrepreneur in the world of small business.
The most valuable insight I uncovered was the importance of using deep intelligence in creative problem solving. I’ve had a love affair with branding concepts that marry innovative design with conscious entrepreneurialism. I define this as companies that touch upon building social capital, supporting healthy lifestyles and encouraging community connection.
After 18 years on Maui as Silver Moon Art & Design, my roots have expanded into the world of branding, advertising and publishing. Aiding small businesses to successfully navigate their visual direction became paramount. I found that with deep listening and concise communication I gain a fuller understanding of a company’s goals and audience. This allows me to tell their visual story in a meaningful way.
Being responsible to and in service to others are values I hold dearly. The act of co-creating feeds my need for collaboration and I also enjoy taking the lead to infuse new ideas for consideration.
My Personal Inspiration, My Love for Hawai‘i, and My Responsibility to the World.
I am inspired by nature, and I explore this love in my personal artwork.
The first time I came to Maui I was blown away by the surreal and ever–changing landscapes and climate zones. I was also enthralled by sharing space with our seasonal Humpback Whales. I spend much of my recreational time over each winter kayaking and sailing Maui’s leeward waters to witness these gentle giants. Haleakala National Park is another grand display of Hawaii’s rugged nature that never fails to inspire me. I have slept on its crater floor under starry blue skies and felt earthquakes shake the ground beneath me. It’s a raw wilderness that reveals itself to me in new ways though it’s dynamic weather and seasonal changes.
My love of nature is rooted in my profound respect of animals large and small. This reverence was given to me by my parents, Gerald and Julie Moore, who raised me among our various pets. I have always been humbled by the special connections our pets allow us to have with them. In nature, I have been awed by the moments where I get to witness or share connection with wild animals. It is my hope that we can find a way as a worldwide society to give all our our earthly kin a fighting chance to survive in a healthy environment.
Among the many incredible clients I have been lucky and proud to serve and/or volunteer for include: Sierra Club of Hawaii, Maui Tomorrow, Project S.E.A.-Link, Maui Nui Marine Resource Council, and Maui Forest Bird Recovery Project.
The artwork and designs I sell here at my store are labors of love. Some of my store products donate a portion of profits to local non-profits on Maui, as well as worldwide organizations like Sea Shepard that I feel are taking aggressive action towards conservation.
I believe I have a responsibility and power in being a brand creator in the way I am able to influence the minds of consumers. I believe in working with people who value entrepreneurialism in harmony with community and our environment.
I thank you for taking the time to visit my website and read about me, and my love for telling stories. I welcome you to contact me to discuss your business needs.
Mahalo,
My Clients
African Americans on Maui
Alchemy Spirit House
Aloha Bead Company
Alpha Agency
Aqua Zone Hawaii
Art & Culture on Maui Magazine
Bamboo Maui
Catapult Communications, Inc.
Chico Fruit Company
Common Ground Collective
Coral Reef Alliance
County of Maui – Environmental Protection & Sustainability Division
Chrysalis Events Hawaii
Edible Hawaiian Islands Magazine
Expedia Local Expert
Gilbert & Associates Advertising
Green Building Hawaii
Full Circle Publishing
Haleakala Creamery
Haliimaile Distilling Company
Hana Cultural Center
Hawaii Community Stewardship Network
I Lava Tacos
Island Picks
Jammin’ on Maui
Jerome Baker Designs
Kids Hawaii Magazine
La‘akea Village
Lahaina Baptist Church
Kaho‘olawe Island Reserve Commission
Kiddos Bookery
Kihei Community Association
Makai Glass Maui
Marin Kombucha
Maui Adult Day Care Centers
Maui Bees
Maui Car Rentals
Maui Coffee Roasters
Maui Crafts Guild
Maui Hero Project
Maui Forest Bird Recovery Project
Maui Jun Company
Maui Land & Pineapple Company
Maui Gold Pineapples
Maui Menus Magazine
Maui Nui Marine Resource Council
Maui Nui Seabird Recovery Project
Maui Ocean Center
Maui Oil Company
Maui Parcel Service/Delivery Hawaii
Maui Pops Orchestra
Maui ReBuilders
Maui Reef Fund
Maui Sunriders
Maui Tomorrow
Maui Yoga Festival
Napili Kai Beach Resort
No Kai Oi Motors
The Nature Conservancy Maui
Ohana Surf Project
Pacific Whale Foundation
Papaya Publishing
Project S.E.A.-Link
Save Makena
Sea House Restaurant
SeaWeb Pacific
School of Rock
Sierra Club Hawaii
Shinto’s Pet Food
Tin Roof
Turnbull Fine Art
Wah’-shă Academy
West Maui Kumuwai